Case Creditplus: SEO und SEA synergies (sesyns)
The challenge: Two strong channels, one common goal.
Creditplus had a clear goal: more performance - without additional budget investment. Both SEO and SEA were working well, but the two channels were operating in isolation. This led to missed synergies and unnecessary additional expenditure.
Our goal: to create a joint, strategically guided movement from two parallel streams - data-based, efficient and in line with real user needs.
With our sesyns framework, we have created the basis for precisely this: a central database that visualises where SEO & SEA overlap, where they complement each other and where their strengths are strongest together through synergies.
Our solution: Create clarity.Pool resources. Developing impact.
From a large number of SEO and SEA search terms on the Creditplus website, sesyns filtered out those with particularly high economic potential: 65 terms were focussed on - and put to the test.
As part of the holistic synergy analysis between SEO and SEA, key questions were answered based on data:
- Which content & adverts really perform?
- Where is the budget better invested - SEA or SEO?
- Which KPIs at SERP & landing page level provide orientation?
- Where can expenditure be reduced - e.g. by bundling instead of duplicating work?
- And how do we improve the user experience - regardless of the initial contact via paid or organic?
Measures using the example of „Sofortkredit“ – this is how Creditplus came to the top in Google::
- Hybrid landing pages for SEO & SEA:
one page, consistent for both channels - instead of double maintenance & contradictory content - Targeted A/B tests:
on ad texts & landing pages - with clear learnings on user behaviour - Checkout optimisation:
along combined SEO & SEA conversion data - Avoidance of keyword cannibalisation:
through smart control and joint KPI evaluation - Display campaigns are directed to the hybrid pages:
for better user guidance and stronger user signals - Restructuring of SEA campaigns:
based on the behaviour around the term „Sofortkredit“ - Live dashboards via sesyns:
visible at all times: What works? What can be optimised?
The result: A cross-channel, data-driven optimisation process that doesn't mean more effort - but finally delivers real added value.
The result: Less wastage. More deals. More sales.
At first glance, some figures may appear to be declining - but this is precisely where the success lies: quality over quantity:
Search Performance am Beispiel „Sofortkredit“
(Vergleich: Juni 2024 vs. März 2025)
KPI change significance
- SEA Cost: –49 % (ads budget utilised more efficiently)
- Visibility in Google: –8 % (deliberately more selective playout)
- Top Impr. Share (Ads): –21 % (targeted display on organic rankings)
- SEA Conversion Rate: +15 % (more conversions)
- SEO Top Position: from 8 to ≈ 1 (maximum visibility on the SERP)
- Search Traffic: ≈ +1 % (higher efficiency with identical volume)
And that's what really counts in the end::
- +72 % total sales
- –5.000 € SEA budget saved
- +30 % AOV (Average Order Value)
- +48 % more conversions
- Algorithm optimisation through better user data → ensures more efficient SEA displays in the long term
Note on the comparison period
A year-over-year comparison was deliberately avoided in this case, as a new checkout route was introduced at Creditplus in March 2024, which has already led to an increase in the conversion rate of +30%. In order to avoid including this effect in the valuation, the comparison period was set to June 2024 to March 2025.
The selected period also takes into account:
- the typical update time of 2-3 months that Google algorithms need for new user signals.
- a comparable traffic base in both channels (SEO & SEA), which enables reliable analysis
Conclusion: fewer clicks, lower costs - but higher relevance per click. A clear efficiency gain with a demonstrable growth effect.
The outlook: Search is moving from channel to culture: dynamic, data-based, collaborative thinking.
With sesyns, Creditplus has established a new form of management: agile, data-driven and networked across all channels.Instead of two separate channels with their own logics, a standardised strategy was created, aligned to a common goal:
Relevance along the entire user journey in Google search.
Thanks to the continuous further development of the sesyns synergy methodology, changes - be it due to Google updates, market movements or user behaviour - are recognised at an early stage and specifically translated into optimisations.
This turns Search into a learning system - and every campaign into a strategic step towards sustainable growth.
Allow us: we are hurra.com
hurra.com is one of the most experienced addresses for data-driven performance marketing in Europe. With sesyns, we have developed a system that brings together technology, strategy and transparency in Google search - for greater efficiency, clarity and measurable synergy effects.
Our promise:
- Less complexity. More impact.
- Less flying blind. More clarity.
Conclusion: Effect is created when everything fits together.
sesyns combines psychological impact, economic analysis and data-driven control into an integrated model that not only thinks SEO & SEA together, but also makes them economically successful.
With sesyns, not only has search become more efficient - but marketing as a whole has become more effective. What remains is a new matter of course: SEO & SEA belong together. And the result speaks for itself.
This case shows:
With the right database, an integrated search strategy and the courage to change, not only can campaigns be improved - but entire principles of effectiveness can be rethought.
- SEO & SEA – not next to each other, but together.
- Efficiency – not at the expense of quality, but through it.
- Impact – not through more effort, but through better decisions.
This is sesyns. This is hurra.com.
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