Creditplus increased conversions by 10% using first-party data with smart bidding

The challenge

Creditplus successfully used Smart Bidding to optimize its Google search activities to promote customer acquisition. Due to an increasingly competitive environment, Creditplus wanted to optimize its search activities for further growth. To achieve this, the credit company used the power of first-party data to better understand its customers.

The approach

Creditplus created a conversion propensity model to estimate the likelihood that a lead will result in a sale. This first-party sales data was then integrated via the Measurement Protocol in combination with Target Return on Ad Spend (TroAS) Bidding. This strategy provided an opportunity to improve performance by combining the best of Google technology and durable first-party data.

Partnership with hurra.com:
Creditplus partnered with hurra.com to help create and manage campaigns.

{{testimonial}}

The results

By measuring the change in performance between original smart bidding activities and the additional use of first-party conversion data, Creditplus was able to successfully reduce its cost per sale (CPS) by 30% while increasing the volume of customer acquisitions by 10%.