Marketing intelligence platform for privacy-compliant first-party tracking and data-driven attribution

OWAPro™ combines precise tracking without third-party cookies with cross-channel attribution analysis and enables data-driven decisions for optimized marketing ROI through comprehensive and precise analyses. At hurra.com™, we use our specially developed platform to make your success measurable. Cross-channel, real-time GDPR-compliant

• Cross-channel
• In real time
• GDPR-compliant

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Our customers

Leading companies rely on OWAPro™

DEKRA
Laminat Depot
Shure
WGV
Liqid
Creditplus
Consorsbank
norisbank
Guinot
DM
Focus Bikes
Bonprix
Brack.ch
Leonardo
Speidel
Yves Rocher
TUI Blue
hlx
TUI cars
TUI Magic life
TUI fly
Robinson
Motel One
TUI Blue
hlx
TUI cars
TUI Magic life
TUI fly
Robinson
Motel One

The benefits our platform

Your daily marketing routine without marketing intelligence
Fragmented data from various tools (Google Analytics, Social Media, TV) must be laboriously brought together manually
No clear attribution of which marketing channels really lead to conversions
Cookie tracking is becoming increasingly difficult due to browser restrictions and GDPR
Performance issues aren't identified until it's too late
TV advertising and online marketing are evaluated separately - synergies remain undetected
Reporting costs days of manual work every month
Marketing budget is distributed according to gut feeling
Confusing data silos make team collaboration difficult
Your everyday marketing routine with marketing intelligence
All marketing data automatically combined in a central platform - save up to 15 hours per week
Accurate attribution through AI-based analysis of the entire customer journey
Future-proof first-party tracking without reliance on third-party cookies
Instant alerts and real-time monitoring prevent expensive outages
Automatic measurement of TV effects on online KPIs maximizes cross-channel performance
Automated reports and dashboards at the push of a button
Data-based budget allocation maximizes the ROI of every marketing euro
Central database creates transparency for all stakeholders

Analyze the impact of your cross-channel campaigns

No more fragmented data and inaccurate attributions. Our first-party tracking tracks the entire customer journey across all channels — GDPR-compliant and future-proof. The AI-based attribution shows you precisely which touchpoints lead to conversions, so that you can finally invest your budget in the most effective channels based on data.

Optimize campaigns in real time

Identify and utilize optimization potential immediately, not just when it's too late. Our live tracking and intelligent alert system identifies performance fluctuations in real time. The configurable dashboards show you all important KPIs at a glance and allow proactive adjustments before problems affect your campaign performance.

Integrate all marketing channels centrally

Free yourself from time-consuming manual processes. Our platform automatically consolidates data from all relevant advertising networks, including Google Ads and Facebook, into a central database. The automated import and uniform data structure not only save you valuable time, but also enable cross-channel campaign optimization for maximum ROI.

Combine TV and digital performance

Manual analytics can't keep pace with modern threats. Our system evaluates traffic in real time and automatically activates protective measures. After a short learning phase, the self-learning scoring system continuously adapts to your specific traffic profile and offers proactive protection with minimal administrative effort. Ideal for: Marketing teams looking for a fully automated solution without manual intervention.

Our case studies

Travel

With AI, 11% more bookings and a 7-digit increase in revenue for the Motel One Group

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+11%

reservations

7-digit

increase in sales
Motel One
Finance & Insurance

Creditplus increased conversions by 10% using first-party data with smart bidding

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+10%

conversion volume

-30%

CPS
Creditplus
E-Commerce

Drum Mastery 2019 - The Shure Drum Contest

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+26 million

impressions

1275

registrations
Shure
E-Commerce

ESSKA.de - Smart shopping campaigns with “open budget”

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+240%

turnover

+205%

sales
Esska

That's what our customers say

“For the brands ROBINSON and TUI MAGIC LIFE, we are now working with hurra.com™ in the area of online marketing for the brands ROBINSON and TUI MAGIC LIFE. We were very impressed by the performance in all paid channels, especially in the SEA sector, and we were able to significantly increase our marketing performance values. With agency support, we were also able to enter the field of “programmatic advertising” competently and professionally and achieved significant success here. We are also working together on the pioneering topic of attribution in marketing. In all of these fields, hurra.com™ is characterized by good and cooperative partnerships.”
Michael Masuch
Head of eCommerce @ TUI Hotelbrands/M3
“hurra.com™ continues to impress us with their online know-how with very high technical software standards — also thanks to their internally developed tools. We are particularly impressed by the smooth and automated handling of our very large product data feeds, which hurra.com™ perfectly processes and controls, especially in the area of Google shopping.”
Dominik Hackenbruch
“With OwaPro™, we can evaluate all online marketing activities in even more detail. As a result, we have already gained a number of insights into the connection between advertising media, platforms and on our website, which help us to design more appealing advertising and work even more customer-centrically. The tool is simple, understandable and quick to learn — the help function and great support from hurra are additional goodies.”
Laura Sütterlin
E-commerce marketing manager
“With Hurra™, we have found a professional performance agency for our Google Ads marketing. We appreciate the trustful cooperation and reliability of our contacts — even with short-term requirements. Despite our complex product portfolio and heterogeneous target group model, we were able to significantly improve the performance of our campaigns through extensive restructuring measures. Particularly noteworthy is the competent and transparent consulting services regarding, among other things, new ideas, potential and innovations in the Google Ads universe. With Hurra™, we are striving for long-term cooperation.”
Gökhan Balci
Online Marketing Team Leader
“We have been working successfully with Hurra Communications GmbH in the area of search ads for several years now. This enables us to draw on competent contacts at any time who advise us on the subject areas of Google Ads and Bing and who are also actively involved in the implementation. As a result, we always feel that we have been well looked after when managing our ads and are therefore very pleased to be able to continue this cooperation in the future.”
Torsten Widmann
Department Director
“Our long-standing, successful collaboration with hurra.com™ is characterized by a pleasant working environment and effective, open communication. We also benefit from the expertise of our tech-savvy partner, who regularly informs us about the latest features in online marketing, tests them for us on request and is able to tailor them individually to our needs.”
Isabell Wagner
Director E-Commerce at GEFRO KG
“Using our own first-party data for more efficient bidding has enabled us to optimize specifically for our most valuable customers.”
Silke Maaß
Head of Marketing
“hurra.com™ delivered a sophisticated strategy and implementation and showed expertise in all areas from SEA to mobile ads. The results were excellent. Once again, the long-standing collaboration with hurra.com™ can be described as very successful!”
Fabian Haustein
CEO, ESSKA.de GmbH
“With hurra.com, we have found a partner who provides us with professional support across channels and at the same time provides innovative solutions. We were particularly impressed by their use of AI to create synergies and drive our projects forward. The long-standing collaboration shows that we can always rely on hurra.com — reliable, solution-oriented and future-oriented.”
Alexandra Ullrich
Content Manager @ LaminatDEPOT

Frequently asked questions

What is OwaPro? ™

OwaPro™ is a leading marketing intelligence platform that analyses marketing activities across various channels, tracks user behavior, and enables data-driven decisions to maximize marketing ROI.

Who is OwaPro™ for?

OwaPro™ is aimed at marketing agencies, e-commerce companies, and big brands with multi-channel marketing strategies.

Is OwaPro™ compliant with data protection regulations (e.g. GDPR)?

Yes, OwaPro™ meets the highest data protection standards and uses first-party tracking, which does not require third-party cookies and can be used in compliance with GDPR.

How does cross-device tracking work?

OwaPro™ uses advanced methods to connect user activity across devices — both deterministically and probabilistically.

Which platforms can OwaPro™ be integrated with?

OwaPro™ seamlessly connects to Google Ads, Meta, Bing Ads, Search Ads 360, TV tracking data, and many other platforms.

Wie schwierig ist die Implementierung?

Die Tag-Implementierung ist unkompliziert und erfordert lediglich grundlegende HTML- und JavaScript-Kenntnisse. Unser Support-Team steht bei Bedarf zur Seite.

Can I import existing data from other analytics tools?

Yes, OwaPro™ supports importing and consolidating data from other sources to provide holistic analysis.

What types of reports can OwaPro™ generate?

OwaPro™ provides a variety of reports, including traffic analytics, attribution, customer journey, funnel analytics, uplift analytics, and real-time dashboards.

Is there real-time analytics?

Yes, you can monitor visitor activity and campaign performance in real time with our live view dashboards.

Which attribution models does OwaPro™ support?

OwaPro™ provides data-driven attribution as well as first-click, last-click, and custom models to optimally evaluate your marketing efforts.

Can I set up automatic alerts?

Yes, you can configure alerts for specific events, such as sudden traffic changes or conversion fluctuations.

Does OwaPro™ support dynamic pages and single-page apps (SPA)?

Yes, OwaPro™ is fully compatible with dynamic pages and SPAs and offers specialized event tracking methods for precise analysis.

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