Put an end to marketing silos in retail

Measurably increase your marketing success through intelligent cross-channel optimization — especially for FMCG.

Our customers

Leading brands rely on us

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Speidel

Do you know these challenges?

You can't prove how your brand investments improve performance in digital channels

Your retail media campaigns run in parallel rather than integrated with your other marketing activities

The impact of your online activities on offline sales remains obscure

You lose valuable budget to inefficient channels

The solution: integrated brand performance marketing

We combine your brand and performance activities into a measurable formula for success. With our cross-channel brand & performance attribution including retail media integration, you can optimize your marketing investments across channels — and that is demonstrably effective.

Measure the impact of your brand campaigns

Put an end to uncertainty about the impact of your brand investments. Instead of looking at brand tracking and performance marketing in isolation, our cross-channel brand impact tracking allows you to precisely measure the radiation effects of your brand campaigns on performance KPIs. In this way, you optimize the balance between brand and performance and demonstrably increase your marketing ROI.

Control your retail media performance

Maximize the impact of all channels Instead of running retail media in isolation from your other marketing activities, you use our Retail Media Intelligence Platform to strategically integrate all channels into your marketing portfolio. The result: efficient budget allocation, verifiable synergies and a strong presence at the point of sale.

Connect online impact with offline sales

Create transparency in your customer journey. With our AI-powered online-offline attribution, you can see precisely how your digital activities influence offline sales. This is how you make fact-based budget decisions and optimize your cross-channel performance — accompanied by experienced FMCG marketing experts.

Use data-based customer insights

Develop targeted marketing strategies based on well-founded customer insights. Instead of relying on general market research, use our advanced predictive analytics and target group-specific segmentation. The result: Precise targeting, personalized product strategies and maximized sales potential through evidence-based decisions.

Our case studies

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That's what our customers say

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Frequently asked questions

How does your approach differ from traditional marketing agencies?

As a specialized brand performance partner, we combine brand building and performance marketing through data-driven full funnel cross-channel optimization. Unlike traditional agencies, we only employ senior-level experts with FMCG expertise. Our unique selling point: The combination of strategic consulting and proprietary marketing intelligence technology.

What does the specific collaboration look like?

You will receive a permanent senior contact person who will support you throughout the entire collaboration. All project employees are experienced experts - we deliberately do not use juniors. In regular status meetings, we jointly analyze performance KPIs and optimize strategies.

How flexible are your contract terms?

We typically start with a 3-month trial period. During this time, you can extensively test our expertise and the added value of our solutions. We then enter into a long-term partnership based on your individual requirements.

How do you ensure GDPR-compliant use of data?

Our first-party tracking solution is 100% GDPR-compliant and designed to meet the compliance requirements of FMCG companies. All data is processed in European data centers and you have full control over your marketing data.

Can we also start with individual channels?

Yes, we can start with specific channels and gradually expand the integration. However, our goal is to connect all relevant channels in the medium term in order to utilize the full full funnel potential of cross-channel optimization.

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Ready for marketing that delivers results? ->
The first step to better performance is talking to each other. Book a non-binding strategy discussion with one of our senior experts.

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