Intelligently optimize complex travel customer journeys

As a specialized travel performance marketing partner, we maximize your marketing ROI across the entire booking cycle.

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Our customers

Trusted by leading brands and companies

TUI Blue
hlx
TUI cars
TUI Magic life
TUI fly
Robinson
Motel One
TUI Blue
hlx
TUI cars
TUI Magic life
TUI fly
Robinson
Motel One

Do you know these challenges?

Your customer journey is complex and seasonal

You lose valuable budget due to inaccurate attribution

Your campaigns react too late to fluctuations in demand

The influence of early touchpoints on booking decisions remains obscure

Your strategic performance partner for the travel industry

With us, you get the perfect combination of digital marketing specialists and intelligent marketing technology — for demonstrably higher performance and profitability.

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Track the true impact of your marketing efforts

No more inaccurate last-click analyses. Our AI-powered travel attribution shows you precisely how each touchpoint contributes to the booking decision. This is how you allocate your budget specifically to the channels that really bring in conversions — from initial inspiration to final booking.

Proactively optimize your campaign performance

Instead of relying on historical data, use our predictive demand forecasting based on your data for automatic campaign adjustments. The intelligent system recognizes demand trends early on and optimizes your marketing for every phase of the season — for maximum bookings at optimal costs.

Manage all marketing channels centrally and efficiently

Forget complicated tool landscapes and manual processes. With our integrated cross-publisher technology, you orchestrate all channels from a single source. Our search & social specialists optimize your performance across channels and demonstrably increase your direct bookings.

Gain market share outside of contested keywords

Instead of rubbing yourself up in an expensive bidding battle for lower-funnel keywords, you can tap into new potential with our innovative messy middle approach. Our AI-supported creative and first-mover strategies in the mid and upper funnel give you competitive advantages away from standard campaigns - for efficient budget use and sustainable growth.

Our case studies

Travel

Motel One

Read the case study

+11%

Reservations

7-digit

Increase in sales
Motel One

That's what our customers say

“For the ROBINSON and TUI MAGIC LIFE brands, we are now working with hurra.com™ for the second year in the area of online marketing. The performance in all paid channels, especially in the SEA area, has been very convincing and we have been able to significantly increase the performance values of our marketing. With the agency's support, we were also able to competently and professionally develop the field of programmatic advertising and achieve significant success here. We are also working together on the forward-looking topic of attribution in marketing. In all these fields, hurra.com™ is characterized by good cooperation based on partnership.”
Michael Masuch
Head of eCommerce
"hurra.com™ has been a reliable partner for Motel One in the digital world for many years. Through long-term strategies and continuous optimisation, we have been able to generate sustainable growth together. The team's professional approach and customised solutions deserve special mention. The collaboration was and is characterised by trust, transparency and quality. If you are looking for a team that lives performance marketing with passion and expertise, you have come to the right place."
Susan Schramm
Chief Marketing Officer

Frequently asked questions

How do you help us with seasonal fluctuations?

Our predictive demand forecasting continuously analyses market data and booking trends based on your data. Adjustments are thus proactively geared to fluctuations in demand. AI-powered automation automatically optimizes your campaigns for every phase of the season — from adjusting bids to playing out seasonal creatives. The result: maximum booking figures with optimal marketing costs, even in off-season.

How do you measure the influence of early touchpoints on the booking decision?

With our specialized travel attribution, we look at the entire customer journey. Instead of just evaluating the last click, our AI-supported system analyses the effect of each individual touchpoint on the final booking. Through marketing mix modelling and cross-channel analytics, you understand precisely which channels are most effective at which stage of the customer journey. This allows you to optimally distribute your budget across all touchpoints.

Which technologies do you use for attribution?

We rely on a combination of a proprietary marketing intelligence platform and AI-supported attribution. Our technology includes:

  • Server-side tracking for accurate data collection
  • Cross-device tracking for seamless customer journeys
  • Predictive analytics for booking forecasts
  • Custom attribution modelling for travel-specific requirements.

All technologies are GDPR-compliant and optimized specifically for the requirements of the travel industry.

How quickly can we see initial results?

The first optimizations and improvements are visible after just 4-6 weeks. During this time:

  • Let's implement cross-channel tracking
  • Collect the first reliable attribution data
  • Optimize all campaigns initially
  • Create initial performance reports.

After 3 months, we have a solid database for further optimizations and strategic adjustments.

How does your approach differ from classic OTA strategies?

In contrast to the usual focus on expensive lower-funnel keywords, we use an innovative messy middle approach. Instead of rubbing ourselves up in expensive bidding competition, we tap into new potential in the mid and upper funnel by:

  • AI-powered creative optimization
  • First-mover strategies for new advertising formats
  • Targeted presence during the research phase
  • Efficient budget allocation outside oversaturated areas.

This approach gives you sustainable competitive advantages and better marketing efficiency.

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The first step towards better performance starts with a conversation. Schedule a no-obligation strategy session with one of our senior experts today.
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