Product data marketing

Maximize your visibility in Google Shopping, Bing Shopping, classified ads, and other marketplaces and comparison portals. With optimized product data and data-driven shopping campaigns, you can target customers who are ready to buy.

Our customers

Leading e-commerce brands rely on our shopping expertise

DEKRA
Laminat Depot
Shure
WGV
Liqid
Creditplus
Consorsbank
norisbank
Guinot
DM
Focus Bikes
Bonprix
Brack.ch
Leonardo
Speidel
Yves Rocher
TUI Blue
hlx
TUI cars
TUI Magic life
TUI fly
Robinson
Motel One
DEKRA
Laminat Depot
Shure
WGV
Liqid
Creditplus
Consorsbank
norisbank
Guinot
DM
Focus Bikes
Bonprix
Brack.ch
Leonardo
Speidel
Yves Rocher
TUI Blue
hlx
TUI cars
TUI Magic life
TUI fly
Robinson
Motel One
This is how we help you

We'll optimize your product data feeds so you can:

Achieve maximum data quality in Google & Bing Merchant Center
Avoid disapprovals through rule-compliant feeds
Benefit from automatic updating of prices and stocks
Increasing performance through targeted product group structuring
Reach target groups who are ready to buy with smart bidding
Benefit from cross-channel synergies between search & shopping
Generate more clicks with AI-optimized product titles and descriptions
Optimally invest every euro through precise performance tracking
Automatically pushes the most profitable products

Our services in detail

Feed management & optimization

Set up and maintain your Merchant Center accounts
Technical feed optimization using tools such as Channable and other platforms
Combining and enriching data with information from various sources
AI-supported content optimization, e.g. for titles and descriptions

Shopping Campaign Excellence

Performance-based product grouping
Integration of business information into campaign management
Seasonal campaign management
A/B testing of product content

Marketplace & Channel Management

Google & Bing Shopping integration
Connect relevant marketplaces
Social shopping integration (Meta, TikTok)
Retail media optimization

Analytics & Performance

Cross-channel attribution
Product performance tracking
Margin-based bidding strategies
Product level ROI optimization

Our case studies

Travel

With AI, 11% more bookings and a 7-digit increase in revenue for the Motel One Group

+11%

reservations

7-digit

increase in sales
Motel One
Finance & Insurance

Creditplus increased conversions by 10% using first-party data with smart bidding

+10%

conversion volume

-30%

CPS
Creditplus
E-Commerce

Drum Mastery 2019 - The Shure Drum Contest

+26 million

impressions

1275

registrations
Shure
E-Commerce

ESSKA.de - Smart shopping campaigns with “open budget”

+240%

turnover

+205%

sales
Esska

That's what our customers say

“For the brands ROBINSON and TUI MAGIC LIFE, we are now working with hurra.com™ in the area of online marketing for the brands ROBINSON and TUI MAGIC LIFE. We were very impressed by the performance in all paid channels, especially in the SEA sector, and we were able to significantly increase our marketing performance values. With agency support, we were also able to enter the field of “programmatic advertising” competently and professionally and achieved significant success here. We are also working together on the pioneering topic of attribution in marketing. In all of these fields, hurra.com™ is characterized by good and cooperative partnerships.”
Michael Masuch
Head of eCommerce @ TUI Hotelbrands/M3
“hurra.com™ continues to impress us with their online know-how with very high technical software standards — also thanks to their internally developed tools. We are particularly impressed by the smooth and automated handling of our very large product data feeds, which hurra.com™ perfectly processes and controls, especially in the area of Google shopping.”
Dominik Hackenbruch
“With OwaPro™, we can evaluate all online marketing activities in even more detail. As a result, we have already gained a number of insights into the connection between advertising media, platforms and on our website, which help us to design more appealing advertising and work even more customer-centrically. The tool is simple, understandable and quick to learn — the help function and great support from hurra are additional goodies.”
Laura Sütterlin
E-commerce marketing manager
“With Hurra™, we have found a professional performance agency for our Google Ads marketing. We appreciate the trustful cooperation and reliability of our contacts — even with short-term requirements. Despite our complex product portfolio and heterogeneous target group model, we were able to significantly improve the performance of our campaigns through extensive restructuring measures. Particularly noteworthy is the competent and transparent consulting services regarding, among other things, new ideas, potential and innovations in the Google Ads universe. With Hurra™, we are striving for long-term cooperation.”
Gökhan Balci
Online Marketing Team Leader
“We have been working successfully with Hurra Communications GmbH in the area of search ads for several years now. This enables us to draw on competent contacts at any time who advise us on the subject areas of Google Ads and Bing and who are also actively involved in the implementation. As a result, we always feel that we have been well looked after when managing our ads and are therefore very pleased to be able to continue this cooperation in the future.”
Torsten Widmann
Department Director
“Our long-standing, successful collaboration with hurra.com™ is characterized by a pleasant working environment and effective, open communication. We also benefit from the expertise of our tech-savvy partner, who regularly informs us about the latest features in online marketing, tests them for us on request and is able to tailor them individually to our needs.”
Isabell Wagner
Director E-Commerce at GEFRO KG
“Using our own first-party data for more efficient bidding has enabled us to optimize specifically for our most valuable customers.”
Silke Maaß
Head of Marketing
“hurra.com™ delivered a sophisticated strategy and implementation and showed expertise in all areas from SEA to mobile ads. The results were excellent. Once again, the long-standing collaboration with hurra.com™ can be described as very successful!”
Fabian Haustein
CEO, ESSKA.de GmbH
“With hurra.com, we have found a partner who provides us with professional support across channels and at the same time provides innovative solutions. We were particularly impressed by their use of AI to create synergies and drive our projects forward. The long-standing collaboration shows that we can always rely on hurra.com — reliable, solution-oriented and future-oriented.”
Alexandra Ullrich
Content Manager @ LaminatDEPOT
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Ready for marketing that delivers results? ->
The first step to better performance is talking to each other. Book a non-binding strategy discussion with one of our senior experts.

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