Tag Management

Without valid tracking, there is no performance. We ensure that you can optimally track and control every aspect of your customer journey despite increasing privacy requirements — with future-proof tag management that combines data quality and data protection.

Our customers

Leading brands and companies trust us

DEKRA
Laminat Depot
Shure
WGV
Liqid
Creditplus
Consorsbank
norisbank
Guinot
DM
Focus Bikes
Bonprix
Brack.ch
Leonardo
Speidel
Yves Rocher
TUI Blue
hlx
TUI cars
TUI Magic life
TUI fly
Robinson
Motel One
DEKRA
Laminat Depot
Shure
WGV
Liqid
Creditplus
Consorsbank
norisbank
Guinot
DM
Focus Bikes
Bonprix
Brack.ch
Leonardo
Speidel
Yves Rocher
TUI Blue
hlx
TUI cars
TUI Magic life
TUI fly
Robinson
Motel One
This is how we help you

We develop tailor-made tag management strategies so that you:

Get a clean first-party data basis for all your marketing activities
Boost your website performance through optimized tag loading
Maintain full control over your tracking implementation
collects valid data independently of third-party cookies
Mastering the challenges of Apple ITP since iOS 14
Establish a sustainable first-party data strategy
Maximum website performance achieved through efficient tag loading
Save developer resources with no-code solutions
Benefit from faster load times through server-side processing

Our services in detail

Audit & Strategy

Analyze your existing tag implementation
Development of a first-party data strategy
Performance and security audit
Implementation planning and roadmap

Server-side tag management

Setting up server-side tracking infrastructure
Migrating from client-side to server-side tagging
Implementation of first-party cookies
Bypassing browser restrictions (ITP)

Consent & Privacy

Integration of consent management platforms
Technical support for cookie banner implementation
Granular opt-in/opt-out management

Analytics Setup

Google Analytics 4 Server-Side Implementation
Matomo as a privacy-compliant alternative
Custom Event Tracking & Enhanced E-Commerce
Cross-domain tracking setup

Monitoring & Quality Assurance

Continuous day monitoring
Performance optimization
Regular security updates
Proactive problem identification

Our case studies

Travel

With AI, 11% more bookings and a 7-digit increase in revenue for the Motel One Group

+11%

reservations

7-digit

increase in sales
Motel One
Finance & Insurance

Creditplus increased conversions by 10% using first-party data with smart bidding

+10%

conversion volume

-30%

CPS
Creditplus
E-Commerce

Drum Mastery 2019 - The Shure Drum Contest

+26 million

impressions

1275

registrations
Shure
E-Commerce

ESSKA.de - Smart shopping campaigns with “open budget”

+240%

turnover

+205%

sales
Esska

That's what our customers say

“For the brands ROBINSON and TUI MAGIC LIFE, we are now working with hurra.com™ in the area of online marketing for the brands ROBINSON and TUI MAGIC LIFE. We were very impressed by the performance in all paid channels, especially in the SEA sector, and we were able to significantly increase our marketing performance values. With agency support, we were also able to enter the field of “programmatic advertising” competently and professionally and achieved significant success here. We are also working together on the pioneering topic of attribution in marketing. In all of these fields, hurra.com™ is characterized by good and cooperative partnerships.”
Michael Masuch
Head of eCommerce @ TUI Hotelbrands/M3
“hurra.com™ continues to impress us with their online know-how with very high technical software standards — also thanks to their internally developed tools. We are particularly impressed by the smooth and automated handling of our very large product data feeds, which hurra.com™ perfectly processes and controls, especially in the area of Google shopping.”
Dominik Hackenbruch
“With OwaPro™, we can evaluate all online marketing activities in even more detail. As a result, we have already gained a number of insights into the connection between advertising media, platforms and on our website, which help us to design more appealing advertising and work even more customer-centrically. The tool is simple, understandable and quick to learn — the help function and great support from hurra are additional goodies.”
Laura Sütterlin
E-commerce marketing manager
“With Hurra™, we have found a professional performance agency for our Google Ads marketing. We appreciate the trustful cooperation and reliability of our contacts — even with short-term requirements. Despite our complex product portfolio and heterogeneous target group model, we were able to significantly improve the performance of our campaigns through extensive restructuring measures. Particularly noteworthy is the competent and transparent consulting services regarding, among other things, new ideas, potential and innovations in the Google Ads universe. With Hurra™, we are striving for long-term cooperation.”
Gökhan Balci
Online Marketing Team Leader
“We have been working successfully with Hurra Communications GmbH in the area of search ads for several years now. This enables us to draw on competent contacts at any time who advise us on the subject areas of Google Ads and Bing and who are also actively involved in the implementation. As a result, we always feel that we have been well looked after when managing our ads and are therefore very pleased to be able to continue this cooperation in the future.”
Torsten Widmann
Department Director
“Our long-standing, successful collaboration with hurra.com™ is characterized by a pleasant working environment and effective, open communication. We also benefit from the expertise of our tech-savvy partner, who regularly informs us about the latest features in online marketing, tests them for us on request and is able to tailor them individually to our needs.”
Isabell Wagner
Director E-Commerce at GEFRO KG
“Using our own first-party data for more efficient bidding has enabled us to optimize specifically for our most valuable customers.”
Silke Maaß
Head of Marketing
“hurra.com™ delivered a sophisticated strategy and implementation and showed expertise in all areas from SEA to mobile ads. The results were excellent. Once again, the long-standing collaboration with hurra.com™ can be described as very successful!”
Fabian Haustein
CEO, ESSKA.de GmbH
“With hurra.com, we have found a partner who provides us with professional support across channels and at the same time provides innovative solutions. We were particularly impressed by their use of AI to create synergies and drive our projects forward. The long-standing collaboration shows that we can always rely on hurra.com — reliable, solution-oriented and future-oriented.”
Alexandra Ullrich
Content Manager @ LaminatDEPOT
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The first step to better performance is talking to each other. Book a non-binding strategy discussion with one of our senior experts.

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