Review of the 2023 digital summit at the Porsche Arena in Stuttgart
The leading event of the Economy 4.0 initiative on the topic of digitization took place live again this year at the Porsche Arena in Stuttgart. More than 100 top-class speakers were present on four different stages and shared their valuable content and expertise. There was also a separate platform with numerous exhibitors on the subject of AI, robotics, etc. and the sensational light puppets from DUNDU were also on site here.
The opening by Dr. Hoffmeister-Kraut (MdL, Minister of Economics, Labor and Tourism) was followed by numerous lectures on the various stages. In addition to Sabine Scheurer (Vice President Digital & IT Sales/Marketing at Mercedes-Benz Cars), TeamViewer founder and CEO Oliver Steil followed on the topic of metaverse, LinkedIn top voice Céline Flores Willers, of course, about the potential of LinkedIn, series founder Carsten Kraus and Aleph Alpha authorized signatory Hans-Jörg Schäuble on the currently heavily hyped topic of artificial intelligence. We found the presentation by Maša Schmidt (Head of Marketing Germany & member of the SAP Executive Board) about leadership and new ways of thinking particularly inspiring.
After lunch, we were mostly on the “Creative Stage” and enjoyed talks about metaverse and immersive technologies by Steffen Bärenfänger (Global Creative Lead from Mackevision) and developments of AI in media and communication from Brand Eins Media CEO Holger Holland. The presentation on influencer marketing by Vada Müller was also very interesting, as was the appearance of the Stuttgart TikToker couple Amy Frank and Freddy Strauss alias Frech&Fruchtig. A very special highlight was the authentically shared experiences of Rainer Grill (Head of Public Relations at ZIEHL-ABEGG), who is an incredible TikTok and social media pioneer in a completely traditional industry.
Overall, the 2023 Digital Summit was once again an absolutely successful event; the variety of different impressions, the numerous impulses and the interesting people on site have definitely contributed to the fact that we are brimming with innovation and are happy to pass on these learnings and ideas to our customers.
